QualiMedLab provides products and services for quality control in laboratory medicine.
The company provides both the control material and the measurements evaluation software to medical laboratories that perform blood exams.
The goal of this project is to create brand and visual identity to communicate the completeness of the service in a simple and effective way.
The authority and reliability of a company based upon thirty years of research in the field of laboratory medicine are the key values on which I worked in designing the graphic identity.
QualiMedLab offers 360-degree solutions for quality control in laboratory medicine. In the logo this concept will be combined with the shape of the letter Q.
Two essential parts: the control material supplied to the laboratories and the performance evaluation software.
Two semicircles that almost come together make up the monogram with a double meaning. The C + Q characters of “Quality Control” represent the reference field and the service. On the other hand, due to the Gestalt principle of completing the forms, the two elements are also perceived as a “Q” representing the quality and attention paid to providing the service itself.
For the logotype, I chose a sans serif font with modern and slightly square shapes.
The large x-height enhance the readability and legibility even at small sizes.
The color palette consists of shades of blue. Often used in both medical and technological fields, these tones convey an idea of stability, speed and confidence.
The logo is designed to work in many contexts, from information and promotional layouts to the packaging of control samples. In its horizontal variant it finds space on letterhead and website.